Tuesday, March 9, 2010

Green Product Line Surfaces in Ypsi

YPSILANTI, Mich,- With the recent crave for green products many companies and business have been able to provide their customers’ with some services. But, some companies only advertise green when their practices and products are far from it.
One company that is trying to fix this problem is Clean Suites Inspections (C.S.I.). The Ypsilanti based company provides inspection services and products for a wide range of needs such as, mold and mildew removal and target the hotels, residential, and other places of business to name a few.

Company CEO, Larry Swain, formally of the State of Michigan agricultural department, has created a product line for all needs which meet EPA standards and are chemical free. Though the product line is geared more towards the hotel industry and other institutions including commercial businesses, the company offers their customers and employee’s peace of mind in their everyday environment. Establishments such colleges and universities, bars and retail stores are the main focus of their newly developed product line being produced by the Ypsilanti company.

The all bio-degradable and toxin free product line “Refresh IT”, includes an odor neutralizer, mold and mildew eliminator and a multi-purpose cleaner among other products. The new line breaths fresh air to an industry yearning for new solutions to everyday problems.

Additional information about the “Refresh IT” line is available on the company’s website as well as the various services being offered to both industry and residential consumers.

www.cleansuiteinspections.com

Wednesday, March 3, 2010




Toyota CEO Apologizes but no Recall

Toyota Motor’s chief executive Akio Toyoda recently apologized for recent problems with their Prius model anti-lock brake system but has yet issue a recall the vehicle.

Toyota, the Japanese auto manufacturer recently informed the public that there was a defect within the anti-lock brake system on their Prius model. This comes two weeks after Toyota came under fire due to safety issues caused by a defected accelerator pedal which caused an estimated 8.5 million vehicles, including the Rav-4 and Prius models, were recalled costing the company million’s in repair costs. The estimated number of vehicles with this defect has yet to be determined but, Toyota predicts that the 8.5 million vehicles which were recalled due to their faulty accelerator pedal may also have this faulty anti-lock brake-system as well.

Furthermore, on Feb 24, Toyoda was brought forth to testify in front of a congressional committee about this issue and assures congress and the public worldwide that he will do everything possible to ratify the situation. Toyota has installed a brake-override system in those models predicted to be affected in new China models.

With safety being an issue, especially when it comes to one of the most popular auto manufacturers worldwide a simple “I am sorry for any inconvenience. I will do my best to fix the problem”, would have been nice. Toyota’s Public Relation specialist should see the implications of their CEO being sincere enough to apologize for a problem but not trying to fix it. The recall, though it may cost the company millions in repair cost will give their customers piece of mind next time they turn the key of their Toyota’s. Rather, with no recall being initiated Toyota has caused uncertainty causing many Toyota owners to sell their vehicles regardless of how new they may be, after which they buy from their competitors. Toyota would lose much more than just millions repair cost. Because of their actions Toyota will lose trust and their ethical values scaring away many current and future buyers.

Toyota’s PR and marketing teams should have come up with a strategy to deal with this situation and have predicted the outcomes if actions like these were taken. Not only that, they must also draft up numerous press releases before this situation got out of hand to inform the public giving the company feedback and insight of what the next best thing to do was, recall or no recall.

It is simple to see what Toyota should have done in this situation, but their actions spoke louder than words this time and they have scared away a potential customer.